Amazon's New Enforcement Wave Has Begun
Starting in Q1 2025, Amazon has introduced stricter EPR compliance verification in Seller Central. If you're selling packaged goods in Germany, France, Spain, or other EU countries, you need to take immediate action. Hundreds of sellers have already received warnings, and the first wave of listing deactivations is underway.
A furniture seller from Poland had 300+ listings deactivated on Amazon.de without warning in March 2025. Their account health rating dropped to 'At Risk' due to missing EPR registration numbers. They had 72 hours to respond with compliance documentation.
Seller Central Compliance Dashboard Changes
New EPR Verification Fields
Amazon has added new mandatory fields to the Seller Central compliance dashboard:
- EPR Registration Numbers (per country)
- Proof of Direct Registration (not 'Pay on Behalf')
- Packaging Volume Data (in kilograms)
- Annual Reporting Deadlines per Jurisdiction
Account Health Rating Impact
Missing or incomplete EPR documentation now directly affects your Account Health Rating. Amazon has started scoring this as a critical violation. Here's what happens:
The 'Pay on Behalf' Myth - And Why It's No Longer Acceptable
Many sellers thought that using 'Pay on Behalf' services through intermediaries was sufficient for Amazon compliance. This was never the correct interpretation, but Amazon tolerated it. That tolerance has ended.
- Your own registration number from the relevant authority in EACH country (not shared, not proxy)
- Direct proof of registration (certificate, official letter, or screenshot from the register)
- Your contact details must be on file with the authority (not a third party's)
Timeline of Enforcement Waves in 2025
Amazon's enforcement is happening in phases. Here's what we've observed so far:
- Q1 2025 (January-March): Targeting sellers with 50+ SKUs in DE and FR
- Q2 2025 (April-June): Expanding to ES, IT, and sellers with 20+ SKUs in other countries
- Q3 2025 (July-September): Full enforcement across all selling accounts with packaged goods
How to Check Your Current Compliance Status
Log into your Seller Central account and navigate to the new 'Compliance Hub' section. You'll see:
- Green checkmark: You have valid EPR registration numbers on file
- Yellow warning: Documents missing or expiring soon
- Red alert: Non-compliant - action required immediately
If you see yellow or red, you have 72 hours to respond with documentation. Do not delay.
Steps to Get Compliant Before Deactivations Hit
Don't Risk Your Amazon Account - Act Now
Thousands of sellers have already received warnings. With the enforcement wave accelerating, time is running out. Our compliance experts have guided 500+ sellers through successful EPR registration in Germany, France, Spain, and across the EU.
Get Your Compliance Check NowFrequently Asked Questions
Q: I'm already getting warnings - is it too late?
No, but your window is closing fast. You have 72 hours from the warning to provide documentation. If you respond with valid registration numbers within this window, your account can be reinstated. After 72 hours, deactivations are automatic.
Q: How long does EPR registration take?
This varies by country. Germany (LUCID): 5-10 business days. France (CITEO): 2-4 weeks. Spain (SCRAP): 1-3 weeks. Italy (CORIPET): 2-3 weeks. Don't wait until the last minute - start immediately.
Q: Can ekoniq help me complete the registrations?
Yes. ekoniq offers end-to-end EPR registration services. We handle the application process with local authorities, collect your registration numbers, and upload them to Seller Central. We've successfully completed over 1,000 registrations across all EU countries.