Different Marketplaces, Same Challenge
In 2026, European marketplaces have unified their approach to EPR (Extended Producer Responsibility) verification. Whether you sell on Amazon, Kaufland, eBay, Allegro, Cdiscount, or Bol.com, you'll face similar requirements: proof of EPR registration in the countries where you operate. However, each platform implements verification differently, and missing deadlines on even one marketplace can result in listing suspension or account restrictions.
Each marketplace has its own EPR verification dashboard and timeline. You cannot use one registration number across all platforms. You need to understand platform-specific requirements to avoid costly delays.
Amazon Seller Central: The Dashboard Approach
How Amazon Verifies EPR Compliance
Amazon's approach is centralized. Sellers must enter EPR registration numbers directly into Seller Central under the 'PPWR & Product Compliance' section. Amazon cross-references these numbers against national packaging registries in Germany, France, Poland, and other EU countries. If a number doesn't match the registry or is invalid, Amazon automatically rejects the submission.
Amazon's Document Checklist
- Valid EPR registration numbers for each country where you list products
- Proof of registration (certificate or registry confirmation from national authority)
- Product categorization: packaged goods vs non-packaged goods
- Company details matching the EPR registration (legal entity name must match exactly)
Before submitting to Amazon, verify your EPR number directly with the national authority's registry. A single typo or incorrect formatting will cause Amazon to reject your submission, potentially blocking your listings.
Kaufland: Stricter Requirements, Pre-Registration Mandatory
Kaufland (Germany's largest marketplace) has taken a more aggressive stance. Sellers must submit EPR registration proof BEFORE listing any packaged goods. Kaufland requires original documents from the packaging authority, not just screenshots or email confirmations.
Kaufland's Document Requirements
- Original registration certificate from German packaging authority (BDO, DEX, or Stiftung Zentrale Stelle)
- Company registration certificate (Handelsregister)
- Proof of authorized signatory (if registration is under a different name)
- Power of attorney document (if you use a registration agent)
Kaufland rejects submissions with missing documents. You must upload PDF files directly to their portal. No exceptions are made for partial submissions or 'coming soon' documents. If you cannot comply, your account will not be approved for selling packaged goods in Germany.
eBay, Allegro, Cdiscount & Bol.com: Rolling Implementation
eBay, Allegro (Poland's largest marketplace), Cdiscount (France), and Bol.com (Netherlands) have announced a phased rollout of EPR verification. This means some countries are already enforcing requirements while others are in testing phases.
Current Timeline of EPR Verification Rollout
- Q1 2026 (Jan-Mar): eBay Germany & France verification begins; warning notices sent to non-compliant sellers
- Q2 2026 (Apr-Jun): Cdiscount introduces mandatory EPR disclosure for all packaged goods sellers; Allegro pre-registration opens
- Q3 2026 (Jul-Sep): Allegro transitions from pre-registration to full verification; listings may be suspended for non-compliant sellers
- Q4 2026 (Oct-Dec): Bol.com third-party audit program launches; other platforms finalize enforcement
Consequences of Non-Compliance: Listing Removal & Account Suspension
The penalties vary by marketplace and the severity of violations, but the trend is clear: 2026 marks a turning point where marketplaces will enforce EPR compliance strictly.
Amazon's Penalties
- First offense: 30-day suspension of packaged goods listings in affected countries
- Second offense: 90-day suspension; possible seller account warning
- Repeat violations: Account suspension and delisting of all packaged goods from your catalog
Kaufland's Penalties
- Account closure for non-compliant sellers
- Forfeiture of all pending payments and store balance
- Blacklist status: permanent ban from re-opening seller accounts
Action Items: What You Must Do Right Now
Navigating Multi-Marketplace EPR Compliance? We Can Help.
ekoniq specializes in helping sellers manage EPR verification across Amazon, Kaufland, eBay, and all major European marketplaces. We handle registration verification, documentation preparation, and ongoing compliance monitoring.
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