What's Changing in 2026?
If you're selling on Amazon in Europe, two critical compliance deadlines are reshaping how you do business: the PPWR (Packaging and Packaging Waste Regulation) registration deadline and ongoing battery regulation requirements. Failing to comply will result in listing deactivations, account warnings, and potential sales suspension.
This is not optional. Amazon is actively enforcing these requirements across all selling accounts in affected regions. Many sellers discovered this the hard way when their listings were deactivated without notice.
The PPWR Deadline: August 12, 2026
After this date, non-compliant sellers will face listing deactivations and account penalties.
What is PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is a comprehensive EU regulation that extends producer responsibility for packaging. It requires manufacturers and distributors to register with national authorities in countries where they distribute packaged goods.
PPWR Registration Required in 9 Countries
The Critical Mistake: 'Pay on Behalf' Is NOT Enough
Amazon sellers cannot rely on 'Pay on Behalf' services. You must obtain your own registration number from each country's packaging authority and enter it into Amazon Seller Central. This is not negotiable. Amazon will deactivate listings from sellers who do not have direct registration numbers.
What You Need to Do Now
- Identify all 9 countries where you sell or may sell packaged goods
- Register with each country's packaging authority (RESY in France, Der Grüne Punkt in Germany, etc.)
- Collect your registration numbers from each authority
- Enter each registration number into Amazon Seller Central in the PPWR compliance section
- Complete this process before August 12, 2026
PPWR Compliance Requirements - Amazon Seller Central Help
Battery Regulation Update: Already in Effect
The battery regulation deadline has already passed, but enforcement is ongoing. If you haven't already taken action, your listings in certain countries may already be at risk.
Battery Deadline: August 18, 2025 (PASSED)
Amazon is actively deactivating listings that don't meet battery regulation requirements in the following countries:
- SE (Sweden)
- IE (Ireland)
- NL (Netherlands)
- PL (Poland)
What Products Are Affected?
Any product containing a battery or battery pack is affected by battery regulation, including:
- Wireless devices (headphones, speakers, keyboards, mice)
- Power banks and portable chargers
- Smartwatches and fitness trackers
- Toys with batteries
- Electric tools and power tools
Compliance Checklist: What Sellers Need to Do
How ekoniq Can Help
Navigating EPR compliance, PPWR registration, and battery regulations across 9+ European countries is complex. That's where ekoniq comes in. We specialize in helping Amazon sellers and e-commerce businesses achieve full compliance without the headache.
Our Services Include:
- Complete PPWR registration across all 9 countries
- Seller Central compliance setup with direct registration numbers
- Battery regulation compliance verification and documentation
- Ongoing compliance monitoring and updates
- Expert guidance on product categorization and requirements
With ekoniq, you can focus on growing your business while we handle the compliance complexity.
Key Takeaways
- PPWR registration deadline is August 12, 2026 - this is mandatory, not optional
- You must register directly with each country's packaging authority - 'Pay on Behalf' services are not sufficient
- Enter your registration numbers into Amazon Seller Central - this is a requirement for account compliance
- Battery regulations are already being enforced in SE, IE, NL, and PL - listings are being deactivated
- If you contain any packaged goods or batteries, you are affected - there are no exceptions
- Contact ekoniq now to get ahead of the deadline and avoid listing deactivations
Don't Let Compliance Deadlines Derail Your Business
We've helped hundreds of Amazon sellers navigate PPWR registration, battery regulations, and EPR compliance. Our expert team can get you compliant before the August 12, 2026 deadline.
Get Your Free Compliance AssessmentFrequently Asked Questions
Q: Is 'Pay on Behalf' enough for PPWR compliance?
No. Absolutely not. Amazon explicitly requires sellers to have their own direct registration numbers from each country's packaging authority. 'Pay on Behalf' services do not satisfy this requirement, and Amazon will deactivate listings from sellers who only have 'Pay on Behalf' arrangements.
Q: How much time do I have until the PPWR deadline?
As of April 8, 2026, you have approximately 4 months until August 12, 2026. This may sound like enough time, but registration processes can take 2-6 weeks per country, and you need registrations in up to 9 countries. Start immediately.
Q: What happens if I don't comply with PPWR before August 12?
Amazon will deactivate your product listings for affected regions. Your account may receive warnings, and in severe cases, you could face account suspension. Additionally, you may face legal liability in European countries for non-compliance with packaging regulations.
Q: Can ekoniq help me with battery regulation compliance too?
Yes. ekoniq specializes in comprehensive EPR compliance, which includes packaging regulations, battery regulations, and WEEE compliance. We can review your product catalog, verify documentation, and ensure all compliance requirements are met.